CarBravo x Barbie

America’s newest used car brand, CarBravo, insists on fair and honest prices for all used cars—yes, even toy ones. With a modest budget and the green light from Mattel, we bought as many overpriced used Barbie Dream Cars as we could and listed them on our commerce site (you can get to it here) designed to mirror the real CarBravo.com. So you could search, filter, and buy them at fair and honest prices. Just like our REAL full-size vehicles.

With each delivery, custom QR codes in our packaging connected every toy Dream car to listings of the same or similar real-life vehicles on CarBravo.com.

And the results had clients tickled pink: Sold-out Barbie inventory, 12X more views for real-sized cars on CarBravo.com and our best sales month ever.

Awards:
Cannes Lion
2024, Bronze

D&aD
2024, Wood Pencil

Nyf Advertising
2024, Silver

Cresta Award
2024, Silver