Ben & Jerry's is known for taking a stand, and that's exactly what I wanted to accomplish with this campaign. The issue I wanted to highlight and one that is very close to home for me is Racial injustice, but with a Ben & Jerry's twist. Featuring OOH, copy, social media post, and a limited-edition pint.
Whatever it is, the way you tell your story can make all the difference.
Whatever it is, the way you tell your story can make all the difference.
